Furniture Park
Comfort Meets
Style Online
Work Type
What We Did
We built a complete e-commerce platform integrated with Google Merchant Center to power high-conversion Performance Max ads. Our targeted Local SEO strategy also secured top 5 rankings for high-volume furniture keywords across Vijayawada, effectively bridging the gap between online discovery and showroom sales for Furniture Park.
The Challenge
Digital E-commerce Showroom Challenge (Web Design)
Furniture Park's extensive physical inventory was difficult to showcase online. They needed a digital platform that mimicked the in-store experience, allowing customers to browse vast collections effortlessly.
The Solution
- Designed a visual-first catalog layout that highlights product textures and details.
- Implemented intuitive filtering to help users navigate categories like 'Living' or 'Office'.
- Integrated 'Inquire Now' calls-to-action to bridge online browsing with in-store sales.
Social Proof & Results
The Challenge
Local Map Pack Domination
Despite a premium showroom, Furniture Park was invisible to high-intent local buyers on Google Maps. The challenge was to break into the 'Top 3' Map Pack for competitive keywords like 'luxury furniture' and 'sofa stores near me' against established competitors.
The Solution
- Optimized Google Business Profile (GBP) with comprehensive product inventory and geo-tagged showroom images.
- Implemented a review generation strategy that increased 5-star velocity and local trust signals.
- Built consistent local citations and deployed 'FurnitureStore' Schema to validate location authority.
Social Proof & Results
The Challenge
Footfall & Awareness Challenge (Ads)
Driving local traffic to the showroom was a priority. Furniture Park needed to reach homeowners and office managers in the vicinity who were in the market for furniture.
The Solution
- Ran geo-targeted social media ads showcasing trending furniture pieces.
- Utilized carousel formats to display multiple product categories in a single ad.
- Implemented seasonal promotion campaigns to drive weekend showroom footfall.