Ambica Steel Works
Forging Excellence
in Steel
Work Type
What We Did
We partnered with Ambica Steel Works to forge a digital identity that reflects their commitment to strength and precision. From branding to a robust web presence, we crafted an experience that resonates with their industrial expertise.
The Challenge
Local Map Pack Domination Challenge (SEO)
Ambica Steel Works, despite being a prominent regional supplier, was virtually invisible to local customers searching online. They were missing out on critical foot traffic and high-intent leads from nearby contractors and builders because they failed to appear in local map packs and geographically relevant search results.
The Solution
- Fully optimized their Google Business Profile to capture top positions in local map searches.
- Implemented hyper-local keyword strategies targeting specific regional industrial and construction queries.
- Built high-quality local citations and established digital authority within their specific geographic territory.
Social Proof & Results
The Challenge
Industrial Identity Challenge (Web Design)
The steel industry often lacks digital sophistication. Ambica needed a website that wasn't just a brochure, but a robust catalog that communicated their scale, reliability, and precision engineering to potential B2B partners.
The Solution
- Designed a clean, industrial-aesthetic UI that reflects strength and durability.
- Developed a structured product catalog for easy navigation of steel specifications.
- Optimized the site for speed and mobile access for contractors on the go.
Social Proof & Results
The Challenge
Lead Generation Challenge (Ads)
Relying solely on organic growth was too slow for their expansion goals. They needed a direct channel to reach decision-makers in construction and manufacturing who were actively looking for steel suppliers.
The Solution
- Launched targeted PPC campaigns focusing on high-intent 'steel supplier' keywords.
- Created retargeting ads to nurture leads who visited the catalog but didn't inquire.
- Optimized ad spend to minimize cost-per-lead while maximizing inquiry quality.